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Value Proposition Design: How to Create Products and Services Customers Want

Value Proposition Design: How to Create Products and Services Customers Want

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ISBN: 9781118968055

Opis:
This book is based on the same concepts as Business Model Generation, however, it will focus on the principles of great value propositions--which is the most important of the 9 building blocks of the Business Model Canvas.§§Great value propositions:§Are embedded in great business models.§Focus on few pain relievers and gain creators, but those do extremely well.§Focus on jobs, pains, or gains that a large number of customers have, or for which a small number is willing to pay a lot of money.§Align with how customers measure success.§Focus on the most significant jobs, most severe pains, and most relevant gains.§Differentiate from competition in a meaningful way.§Address functional, emotional, and social jobs all together....
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