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Profile books Growth hacker marketing

Profile books Growth hacker marketing

Parametry:
ISBN: 9781781254363
Oprawa: miękka
Autor: Ryan Holiday
Ilość stron: 144
Rok wydania: 2014

Opis:
Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible. Enter the growth hacker. You may not have heard of growth hacking yet, but you've certainly used the billion dollar brands built aby it: Hotmail, AirBnB, Facebook, Dropbox, amongst many others. Growth hackers thrive on doing what traditional businessmen would consider impossible: creating something from nothing. They 'hack' their company's growth to create a narrative of sensational success, turning excited media, users and social media into a viral marketing force that will help their business grow exponentially. Silicon ...
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