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AIRLINE MARKETING & MANAGEMENT |
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ISBN: 9781409401490 Oprawa: miękka Autor: SHAW, STEPHEN Wydawnictwo: ASHGATE PUBLISHING Ilość stron: 378 Rok wydania: 2011 |
Opis:
Through six previous editions, "Airline Marketing and Management" has established itself as the leading textbook for students of marketing and its application to today's airline industry, as well as a reference work for those with a professional interest in the area. Carefully revised, the seventh edition of this internationally successful book examines an exceptionally turbulent period for the industry. This title features new material on: changes in customer needs, particularly regarding more business travellers choosing - or being forced - to travel economy, and analysis of the bankruptcy of 'All Business Class' airlines; an explanation of the US/EU 'Open Skies' agreement and analysis of its impact; the increase in alliance activity and completion of several ...
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Airline Marketing and Management Hinshaw, Stephen P. | 195,23 zł |  |
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