| Tu jesteś: Książki / Biznes, ekonomia / | ||
|
Neuromarketing for dummies marki John wiley & sons |
|
|
Parametry:
ISBN: 9781118518588 Oprawa: miękka Autor: Genco, Stephen / Pohlmann, Andrew / Steidl, Peter Wydawnictwo: John Wiley & Sons Inc Ilość stron: 384 Rok wydania: 2013 |
Opis:
Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this growing and often misunderstood field, and shows business owners and marketers how neuromarketing really works and how they can use it to their advantage. You'll get a firm grasp on neuromarketing theory and how it is impacting research in advertising, in-store and online shopping, product and package design, and much more. Topics include: How neuromarketing works Insights from the latest neu...
| |
NAJTANIEJ W SKLEPACH:
 |
 |
Neuromarketing For Dummies Genco, Stephen J.; Pohlmann, Andrew P.; Steidl, Peter | 72,23 zł |  |
ZOBACZ PODOBNE PRODUKTY:
