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Sustainable Marketing Martin, Diane |
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Parametry:
ISBN: 9781292040899 Oprawa: miękka Autor: Martin, Diane / Schouten, John Ilość stron: 256 Rok wydania: 2013 |
Opis:
For courses in Sustainable Marketing or as a supplement to marketing courses that include sustainability as a focus. A lasting approach to marketing. As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable-and lucrative-sustainable marketing strategies....
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Sustainable Marketing Martin, Diane | 405,14 zł |  |
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