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Taschen gmbh Steinweiss. the inventor of the modern album cover steinweiss, alex

Taschen gmbh Steinweiss. the inventor of the modern album cover steinweiss, alex

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ISBN: 9783836557764
Oprawa: twarda
Ilość stron: 552
Rok wydania: 2015

Opis:
Alex Steinweiss invented the album cover as we know it. In 1940, as Columbia Records' young new art director, he pitched an idea: Why not replace the kanon plain brown wrapper with an eye-catching illustration? The company took a chance, and within months its record sales increased żeby over 800 per cent. Over the next three decades, Steinweiss made thousands of original artworks for classical, jazz, and popular record covers for Columbia, Decca, London, and Everest; as well as logos, labels, advertising material, even his own typeface, the Steinweiss Scrawl. His daring designs, gathered here in all their bright combinations of bold typography with modern, elegant illustration, revolutionized the way music was sold. Less well known, but also included in this collection, are Steinweiss...
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